SEO Services
Search Engine Optimization (SEO) includes tactics to increase “organic” traffic through back-end code optimizations, content planning and strategic keyword research/usage on your website. Our SEO services include the following:
On Page Checks
Check for duplicate content
Site Usability QA
Identify and remove HTML characters in page titles and metas
Add and Confirm Social Links work
Updating Page Titles and Meta Descriptions
Optimize H1 tags
Back End
Allow Googlebot to crawl CSS
Identify redirect chains and minify
Google Tag Manager Setup
Check geolocation of hosting server
Update any security patches needed
Install Extension Tools
Alt Image Tags Update
Install Publishizer to Blog
Update site to secured https://
Schema tag
Setup Google Search Console
Create XML Sitemap
Create HTML Sitemap
Monthly Error Review
Verifying site in Google Search Console
Video and Image sitemaps
Identifying and fixing Crawl issues
Web Server analysis and reporting
Optimization of robots.txt
Analytics
Confirm products register in Analytics
Confirm eCommerce working in Analytics
Set up Event Tracking and Conversions in Analytics
Research
Review site for keyword density
Review Product tags, categories and keywords
Review page flow and user drop off rates
Review and benchmark current SEO rankings, traffic and conversion rates
Review and benchmark current site performance and load time
Establish a Life Time Value per customer
Keyword research to identify which keywords are ‘almost there’ and have high traffic volume
Site Usability QA review
Competitive Analysis
Identify Backlink Opportunities
In Depth Site Analysis for site issues
Offer suggestions on landing pages to increase conversion rate with different offers
Local SEO Setup
Google+ and Google Maps business profile setup/optimization
Hosting
Add
Mobile Optimization
Add page caching to increase speed
Minify Java and CSS
Site Integrity
Identify and remove 404 pages
Monitor performance so no decrease in load speed
Confirm image data base still sending/has correct images/data
Backup Google Search Console Analytics data for domain and http changes
SEO Migration
Data Migration
Blog Migrations
Product Migration
Transfer SEO Updates
Transfer Link Juice
Add canonical Redirects for similar pages
Identify and crawl all old site pages and choose new landing pages if URL changed
Implement 301 Redirects based on URL changes
Identify Inbound links and preserve landing pages